NTDE’s philosophy in its Consumer Division is ‘win-win’. As in all areas of the company, we choose our partners wisely and work on building long term relationships. 

The consumer division is organised into food and non-food products and the company assigns each brand a bespoke service in marketing, sales and distribution.

The Consumer Division handles an impressive range of products like Pokka juices, Coast Milk, Axe Oil, Orangina, Rabee Rose Water and Salgado Olive Oil. The focus of the Division is on an efficient and effective distribution network with high execution standards. This leads to strong numeric and weighted distribution in all the Seven Emirates of the U.A.E. Besides distribution, the Consumer Division plans and carries out all trade marketing activities (below-the-line) to enhance the distribution network and gain more active outlets.

Local or expatriate, high income or low, each brand that NTDE markets is tailored specifically to its audience. We provide our clients with flexibility and co-operation to ensure that both parties are ‘winners’ in the trade.

The Consumer Division continuously updates its business practices to deal with the latest retail and merchandising trends. It is a proactive approach that pays dividends for any brand seeking to launch in this complex and competitive market.