NTDE’s trade arm in Iran is Lariana Trading Company - LTC. Established in 1990, LTC soon raised a reputation as one of the leading FMCG.

The company currently employs 150 personnel and has a 60 member sales team covering 15, 000 accounts on a bi-weekly basis in six major cities in Iran. Furthermore a team of 40 promoters and merchandisers assists the sales team.

LTC currently is the exclusive distributor for Sitmorol and Dirol Chewing Gums (Cadbury Schweppes), and Pokka juices  in Iran.

Further investment in marketing and distributing international brands are anticipated for the company is well equipped financially and operationally to undertake this growth.

Lariana owns its own office and warehouse complex in the capital Tehran with 15, 000 square feet of fully palletized and air- conditioned warehouses and a 12,000 square feet office block within the same complex.