Since its founding in 1971, National Trading and Developing Establishment (NTDE) has been a pioneer in bringing quality brands to the Middle East. The company still remains today a family concern, headed by founder and Chairman Hassan Ahmadi. NTDE’s history matches that of the United Arab Emirates. From a small trading hub in the Middle East, the UAE has grown to become the commercial centre of the region and the location for the headquarters of the world’s leading multinationals. The growth has been phenomenal and fast-paced, guided by the foresight of the nation’s leaders. 

From just four staff and a small retail outlet in Dubai, NTDE has grown into a regional powerhouse with more than 6,000 products distributed across the United Arab Emirates, The Sultanate of Oman and Iran. The company now employs more than 800 people across all of its divisions.

Quality services are the overriding philosophy at NTDE. Currently the company services more than 7,500 customers, from large hypermarkets, duty free operations, shipchandlers and commercial concerns to small groceries. Each is regarded as a valued customer and 24 hours delivery is guaranteed for the majority of its customers.

Through sensible financial management and solid business practices, NTDE has become a respected name among the principals and customers whom it works with. It has been innovative in introducing global brands such as Cadbury’s, Davidoff, Gitanes, Hi-Lite, Häagen-Dazs, Lay’s and Pokka (to name a few) into the market, and is respected for the relationship it builds with its partners and the integrity of its business practices. 

With decades of experience of introducing new, exciting and international brands to the region, companies trust NTDE to handle their brands with professionalism and pride.